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Understanding fashion lovers
The Winter fashion weeks are well under way, which for those with a keen interest in fashion are exciting times. Latest insight from Kantar Media's TGI study reveals that, in Britain, 10 million...
View ArticleKantar Media Voted a Business Superbrand
London, 18 March 2013 - Kantar Media, a world leader in media intelligence and research, has been officially named as a Business Superbrand in the influential annual survey that identifies the UK's...
View ArticleLaferrari Takes Pole Position Online at the Geneva Motor Show Finds Kantar...
London, 20 March 2013 - Analysis released today by Kantar Media's automotive evaluation team reveals that Ferrari's LaFerrari hypercar, the marque's first ever production hybrid, was the most...
View ArticleChecking out the media habits of Britain’s shoppers
During the economic downturn, the narrative of FMCG retail marketing campaigns has almost universally focussed on price. Brand price matches and shopping basket comparisons are some of the angles that...
View ArticleBritain's Moving House Market
Britain's Moving House Market With George Osborne's most recent budget come renewed concerns about money and spending for many consumers in Britain. Newly released insight from Kantar Media's TGI...
View ArticleThe Chinese Super League (CSL) signs a three-year contract with CSM Media...
4 April 2013 - Sports marketing in China is growing at a dazzling rate. The country aims at becoming a leading player in the global sports market. Many foreign internationals (such as Drogba and...
View ArticleMen more likely than women to shop via their mobiles
Kantar Media reveals how smartphones are changing the retail landscape. Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people...
View Article'Walking the Walk - The Top PR Agencies in the Media' written by Kantar Media...
Kantar Media's white paper, "Walking the Walk - The Top PR Agencies in the Media" has recently been released. It turns the tables on PR agencies, asking the question: who can walk the walk as well as...
View ArticleTGI: Is it Double Trouble Ahead for the Lotto's Keenest Players?
Later this Autumn, when the leaves fade from green to brown, National Lottery players will need to rethink their strategy for trying to win big each week since the price of Lotto tickets will double...
View ArticleExplosive tablet growth fuels the rise of the four-screen household and opens...
Newly released data from Kantar Media's syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and...
View ArticleCalming the communications confusion
The fragmented world of social media encourages brands to develop a global strategy with a more unified approach to attain direct access to consumers. However, the emerging practices of PR 2.0 and...
View ArticleA Breakthrough in Internet TV Audience Measurement
London, 19 June 2013 - Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices. This is a...
View ArticleGlobal Sports Media Consumption Report 2013 Sees Surge in Time Spent by Fans...
Digital sports media company PERFORM has today released the findings of their third annual report into sports media consumption which highlights a large increase in the time spent by fans consuming...
View ArticleThe influence of fictional characters on today’s young people
While gravitas is often given to the impact of celebrities on young people in Britain, it is important to consider the profound impact that fictional characters can also have on them. Latest insight...
View Article71% OF CHINA’S MOBILE INTERNET USERS ACCESS THE WEB ON THE MOVE EVERY DAY, UP...
22 July 2013 - The percentage of mobile internet users in China who accessed the web from a mobile device at least once a day reached 71% in 2012, according to Kantar Media's CNRS-TGI study. This was...
View ArticleEngaging the Net-Engagers
It is easy to assume that everyone these days - young people in particular - are regular internet users and pretty online-savvy. However, Kantar Media's Youth TGI study reveals that there is a hard...
View ArticleMaking content contagious
The digital media revolution has had a significant impact for content creators and media owners. Call it gossip, word of mouth or citizen journalism, the fact is that this week's big online trends...
View ArticleKantar Media Partners with Twitter to Enhance UK TV Planning and Analytics
London, 1 August 2013 - Kantar Media, a world leader in audience measurement, today announced a strategic alliance with Twitter to develop a new suite of tools to support planning and analytics for...
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